App Store (for iOS), and four of the highest-grossing games on the U.S. In the fourth quarter of 2014, King had three of the 10 highest-grossing games in the U.S. To King's credit, the company does have other big-spending apps in the mix that should (ideally) keep the company going as Candy Crush Saga continues its slow winding down. Spending on these other games has risen 136.5 percent between the first quarter of 20 Candy Crush Saga spending, as noted, dropped 46.5 percent in that one-year span. One year later, however, that figure was down to 45 percentand it was the very first time that the game hadn't been the majority spender among King's titles. Candy Crush Saga is still huge, spending-wise, but it's no longer the giant it once was.Īs The Guardian notes, the game was basically King's biggest moneymaker in 2013, accounting for 78 percent of the company's gross bookings in the fourth fiscal quarter of the year. Since then, that figure has been dropping steadily to just around $263.8 million in the fourth quarter of 2014. During the third quarter of 2013, Candy Crush Saga players spent a whopping $551 million on the game. Those figures are huge, if not eye-opening, but a closer look at King's financials reveals a steady decline in the game's spending. In the last 18 months, the game's players have spent about $2.37 billion. While King hasn't supplied a figure for the game's lifetime spending, The Guardian estimates that players have likely spent more than $3 billion on purchases at this point.

Just let that sink in for a minute: $1.33 billion on little additions to a mobile game. Is the Candy Crush Saga epidemic over? One would think that those joining little candies into chains would have moved on to bigger and better games by nowone can only suffer so much agonizing defeat in the game's many, many puzzles before washing one's hands of the whole thing.Īnd while it's certainly true that publisher King's reliance on its candy cash cow has been steadily decreasing, that hasn't stopped the game's players from coughing up a not-so-insignificant amount of money for in-app purchaseswhich help them skip through levels, blow up candies faster, and push past the game's challenging scenarios.Īccording to The Guardian (Opens in a new window), Candy Crush Saga players spent approximately $1.33 billion on in-app purchases over the entirety of 2014. How to Set Up Two-Factor Authentication.How to Record the Screen on Your Windows PC or Mac.How to Convert YouTube Videos to MP3 Files.How to Save Money on Your Cell Phone Bill.How to Free Up Space on Your iPhone or iPad.How to Block Robotexts and Spam Messages.

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